who is frockled?
about me ?
Hi, I’m Lena!
I’m a photographer, illustrator & designer who loves creating visuals that feel real, intentional & fun!
My work comes from a love of storytelling & sharing stories - whether it’s through a lens, a paintbrush or digital illustration.
This creative studio space values creativity, connection & community above all. I hope we get to make some creative magic together!
what i do ?
Design & Illustration – Custom design work for print, digital, branding or social media projects.
Photography – Bespoke sessions capturing people, places & moments.
Social Media & Content – Heartfelt visuals, with optional social media support including scheduled posting & performance analytics.
why i do this ?
I’ve been creative for as long as I can remember. Art has always been my way of understanding & connecting with the world around me.
As a kid, I was never without pens or paintbrushes, constantly creating as a form of self-expression. In my teens, I held onto that love for art while picking up a camera, which opened up an entirely new perspective & world for me. From that point on, I never stopped exploring - creativity has always been something I’ve instinctively pursued, not something I’ve ever felt I could live without.
I went on to study design at university, completing a Bachelor’s degree with a double major in Visual Communication & Web Design, alongside a minor in Digital Photography. My study path shifted during COVID & I took a break from uni. I ended up travelling in my van, photographing festivals, exploring communities & places - while also connecting with people on the road through freelance design & illustration work opportunities. That time taught me the value of trusting in creativity, human connection & community above all. When I returned to complete my final year, I brought that real-world perspective into everything I created.
Now, my work - whether photography, illustration, design or content - is focused on sharing stories through my own unique lens of creativity.